5 Tips to Improve Your GMB Rankings and Increase Visibility on Google

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Google My Business (GMB) is an online listing platform developed by Google. It helps businesses to create an online presence on Google Search, Maps, and Google Plus. This enables businesses to reach out to potential customers, strengthen their online reputation, and earn higher rankings on Google Search engine.

Google My Business was launched in June 2014, as a one-stop-shop for businesses who need to be found on Google. It was previously known as Google Places, a product that was introduced in 2010.

Google My Business has evolved over the past decade to offer more features and capabilities to businesses. It has become an important tool for businesses that want to rank higher in Google search results. Some of the key milestones of GMB include:

  • Launch of the dedicated GMB website in 2014

  • Introduction of features such as Insights and Posts in 2015

  • Integration with Google Ads in 2018

  • Launch of new features such as messaging and questions answers in 2019

Google My Business has become an important tool for businesses that want to be found online. Here are some of the popular trends related to GMB:

  • Increasing focus on local SEO

  • Creating a comprehensive GMB profile

  • Generating customer reviews

  • Posting engaging content regularly

  • Responding to customer queries quickly and accurately

Although Google My Business can be an effective tool for improving local visibility, there are certain pitfalls businesses should avoid. Here are some potential pitfalls when using GMB:

  • Inaccurate GMB listing

  • Negative customer reviews

  • Ignoring customer enquiries

  • Not optimizing GMB profile regularly

  • Not replying to customer responses

Google My Business is an effective tool for businesses that want to increase their local visibility. It is important to create a comprehensive GMB profile, engage with customers, respond to customer enquiries quickly, and optimize the profile regularly in order to rank higher on Google search engine. Staying aware of popular trends and potential pitfalls of using GMB will help you to make the most of this platform.

In conclusion, Google My Business is an essential tool for businesses that want to increase their visibility on Google. It enables businesses to showcase their services, generate customer reviews, and optimize their listing regularly to appear on the top of Google search engine. Staying aware of popular trends and potential pitfalls will help businesses to make the most of GMB.