5 Tips To Help You Rank Higher and Get More Bookings on Airbnb
How To Rank Higher On Airbnb
How To Rank Higher On Airbnb
So you want to maximize your profitability as an Airbnb host? Who doesn't, right? To make a great listing, you need to think beyond just the basics and put in the extra effort to stand out. Airbnb provides hosts with plenty of ways to rank higher, but it's up to you to utilize all the resources available to make it happen. Here's a comprehensive look at the most effective ways to easily rank higher on AirBnb.
Setting Up your Airbnb Listing
The set up of your Airbnb listing site and room description is key to help you stand out from the competition. Of all the tips that are discussed in this article, this is the biggest and most important one. Without a good, high-quality description, photos, and an easy setup, all the other declarations won't matter in the long run.
Physical Details of your Listing
Following an Airbnb listing protocol when you set up your account will give your listing a professional feel. This will help draw more customers in and can help you establish a unique sense of identity from others that will draw the guests in. Depending on the property type and residential environment, aim to provide decent amenities for your guests. This greatly outweighs what you are asked to provide and will likely result in an increase of good reviews and customer returning back to you.
Design your Listing
Designing your listing to stand out from the competition is important to gaining customers. You want to make a good first impression when guests come to your page. Include plenty of high-quality photographs and write a detailed description of the room or home. Describe any special amenities that you offer and focus on the overall environment of the house. Make the visitor feel as if they are welcome and that the house is inviting.
Choose your Price Wisely
Setting your prices to where you want them is the key to success as a host. You want to make sure that you are consistently making a good amount of money each month, but you also don't want to set your prices so high that no one wants to come.
Do some research and compare your listing to other similar ones in the area. This will help you get an idea of what type of price you should be charging. You also want to keep in mind any special deals and negotiating power that you have. Typically, listing your property at a lower rate when it's new will help you draw in the customers to help you establish a rating.
Managing your Airbnb Listing
You've done all your research and you have the basics down. Now it's time to focus on the managing aspect of your listing. This is what's going to deliver the best results and are the main things people are looking for in a host. So how do you keep your guests satisfied and make your base good standing?
Be Personable
Be someone your guests would want to spend time with while they're there. Provide prompt communication and a friendly attitude in all interactions. Most guests are vacationing and spending money on a space they feel will treat them well. Be a friendly host who is always available for questions or support if they need anything.
Be Honest
Be honest with the information that you present about your listing. List all the amenities that are offered, describe details about the size of the room or home, etc. Sure, use some good words to glamorize the listing, but at the end of the day, be honest with potential guests. If you don't meet their expectations, it will come out in the reviews and you will lose future business.
Provide Extra Value
Providing extra value will sway your potential guests into booking. Offer things such as discounts, early check-in or late check-out if possible, complimentary items, detailed description of the city if you're in a touristy area, provide as much information as you can about the property, and be willing to answer questions quickly and accurately about the area and the properties.
Summary
Following all the steps of setting up and managing an Airbnb listing will help you success as a host. From professional design and wording, to engaging the customers with an inviting approach, you will ensure that you receive more positive reviews and they will remember for the future for when they book. In addition, pricing your listing appropriately and providing additional value to your guests can help you gain traction and even be able to provide special pricing for a select few guests that turn into regulars.
Final Notes
Ranking higher on Airbnb is no walk in the park, but with the right tools and tactics, it is possible. Establishing a competitive listing that's better than the majority out there is a challenge but can be beneficial in the long run. Start off with a good, professional setup, choose prices wisely, and engage your guests to make your listing stand out from the rest.