Introduction

For businesses looking to attract organic search engine traffic, long tail keywords are essential. To successfully rank for these types of keywords, you need to understand how to find the right ones and determine the SEO difficulty of each one. In this article, we will provide an overview of what a long tail keyword is, how you can find them, and how to calculate the SEO difficulty of each one. We'll also provide tips for generating popular subtopics that can be used to create deeper levels of understanding and detail for your descriptive pages.

What Is a Long Tail Keyword?

A long tail keyword is a term or phrase of three or more words that helps to target specific, niche topics within a given industry. They are generally are easier to rank for because of their competitive nature and their performance in SERPs. Because of this, businesses often look to include long tail keywords in their SEO strategies.

How to Find Long Tail Keywords

There are several different methods of finding long tail keywords. You can use keyword research tools, such as Google Trends, Google AdWords Keyword Planner, or SEMRush. These tools allow you to enter a seed keyword and generate a list of potential long tail keywords. Additionally, competitor research and monitoring, such as using SimilarWeb, can provide insight into the keywords that they are using.

Calculating SEO Difficulty

Once you have identified a potential keyword, you will need to calculate the SEO difficulty of that keyword. This can be done using a variety of tools, such as Moz's Keyword Difficulty Tool or Ahrefs Keyword Difficulty tool. These tools provide an estimate of how difficult it will be to rank for the given keyword by taking in various factors, such as the number of competing pages, the quality of inbound links, etc.

Generate Popular Subtopics

When creating detailed descriptive pages for your website, you can use popular subtopics to provide additional context and detail. A few methods to generate these topics are to use questions related to the main keyword, create a list of related keywords for each, and then divide those into further topics. Additionally, you can look to industry blogs and forums for content ideas. Doing competitive analysis on how other websites are creating content in relation to this topic can also help you generate popular subtopics.

Using HTML Tags

In order to create a clear and defined structure for each of the popular subtopics, you should use HTML tags. This includes the use of headers at the appropriate levels, typically using

tags for the main subtopics and

tags for each of the subtopic subsections. Additionally, you should use

tags for each paragraph. If suitable, use tables, lists, or charts to help present the data.

Conclusion

Long tail keywords are an important part of any SEO strategy and can help to drive organic search engine traffic. Using keyword research and competitor analysis tools you can find keywords and calculate the SEO difficulty of each one. Additionally, using popular subtopics helps to provide more detail and context for descriptive pages. Finally, using appropriate HTML tags to structure the page will help ensure that the content is easily scannable and organized.