3 Tips to Rank Your Website Higher on Google

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How To Rank Your Website Higher On Google

The world of SEO is vast and constantly changing. With over 50 different variables used to loctate and rank websites, the Google algorithm is nothing to take lightly. From HTTPS to H1 tags, understanding and utilizing the necessary elements to rank higher can be both overwhelming and confusing. That's why it's important to learn the basics of each element, and how to properly utilize them.

Fortunately, SEO doesn't have to be complicated. To achieve a higher ranking, all you need is a deep understanding of the 8 to 12 primary threads - also known as 'pillars', which are the fundamental bases of one's SEO strategy. Read on to discover and learn the basics about each.

In today's fast-moving environment, google expects websites to be both fast and mobile-friendly. Pages that take too long to load, or are not designed to display properly on multiple devices, will suffer in their overall ranking.

To ensure your site meets these requirements, make sure all images, content, and navigation are properly optimized for mobile devices, and strive to have a loading time of under 3 seconds.

In the eyes of Google, content is king. This means writing content that is rich in the keywords you are targeting. It also means creating content that is easy for readers to understnad and engage with - whether that be through articles, images, videos, or any combination thereof.

When crafting your content, focus on adding value to readers in the form of helpful advice, tips, stories, or case studies. This will not only engage readers and pique their interest, but will also help differentiate your content in the eyes of Google from lower quality content.

2Simple yet effective tools for characterizing and titling your website are meta tags and titles. By properly using them, not only can you differentiate your webpages from others on the web, you can also dramatically improve your visibility in Google search results.

When crafting your titles and meta tags, remember to use descriptess and concise language that accurately summarize your content. Additionally, make sure to include some of the keywords you are targeting, as this will help alert Google to the relevance of your content.

Header tags break up content into discernible sections, adding both readability and structure to webpages. Adequate use of header tags denote to both readers and search engine crawlers the importance of various sections. Furthermore, good header tags give both readers and crawlers a clear understanding of the format and flow of the content.

To make the most of header tags, try to make each tag concise and descriptive, keeping in mind that there should be a progression in content hierarchical when reading the header tags. For instance, all H1 tags should briefly summarize their section, while H2, H3, and H4 tags further break down and provide more detailed information.

Internal linking is linking existing webpages within the same domain, and is key in improving both the user-experience of your website, and its overall ranking. Through referencing and linking content within your website, you can create pathways that direct readers and search engine crawlers from one page to another.

The goal in doing this is to increase the awareness of your content pages to search engines, while helping build relevance and credibility. When building internal links, strive to create natural pathways that not only increase your website's visibility, but also tell crawlers more about the hierarchical structure of your content.

Backlinks, or "inbound links" are links from other websites to content on your website. They indicate to search engine crawlers the importance and relevance of your content. The more high-quality backlinks a page has, the higher its ranking in Google.

That being said, it is important to note that it is link quality, not quantity, that matters when it comes to backlinks. Low-requisites, spammy backlinks can do more harm than good, so be sure to only attain links from relevant and reputable sources.

For businesses with brick-and-mortar locations, local SEO is especially important.Put simply, local SEO is optimizing content for area-specific searches on Google.

This means adding city and state names to content, as well as listing addresses, etc. Additionally, it means optimizing business information for local listing services like Yelp or Google My Business. By optimizing local SEO, you can dramatically improve the visibility of your business in localized searches.

Social media has become an integral part of >SEO, and has become an important and contributing factor in the overall ranking of a website. As such, engaging with users on social media is crucial for improving visibility and ranking on SERPs.

When engaging on social media, be sure to add right content for the right platform. Invest time in responding to comments and social messages, sharing content, and creating an active presence on the platform.

At the end of the day, ranking higher on Google is all about taking the right steps. From utilizing proper header tags to engaging on social media, understanding and properly implementing the necessary elements is essential for success.

By creating content that is rich in keywords, utilizing basic HTML markers to title and subtitle content, weaving visuals and graphs into the mix when applicable, and by utilizing the 8 to 12 primary threads to create an optimized SEO strategy, you can drastically improve the visibility of your website on search results.

What's more, by prioritizing clear content presentation and eliminating redundant breaks, empty tags, or long loading times you can further guarantee a higher ranking moving forward.